Yesterday I saw the Ontario licence plate AAM 820, with the old “Keep It Beautiful” message on the bottom of the plate. I was leaving my condo’s annual general meeting which had taken place in a room within a retirement residence and this car was parked in the lot. The plate looked new. I hadn’t seen a “Keep It Beautiful” plate starting with an A since 1996–and the reason I remember it was because I was picked up in the car that had it. I rarely see these “Keep It Beautiful” plates yet around the time the province got to S__ ### the message switched to “Yours To Discover”.